Not sure if you should have professional business photos taken? Well here are some good reasons to do so!
The Public’s Perception of Your Business
Your online image is the public’s first introduction to you and the business you represent. Are the photos on your website and social media an appropriate image of you as a professional? Do they fit your brand?
Up-to-Date Online Presence
Potential customers research businesses before they make contact. They like to see who they are dealing with before they call.
Linkedin, Facebook, and Instagram are just some of the social media sites where a headshot is needed because they should all be linked to your business in some way. Business photos must also be placed on the ‘About’ page of your website and displayed next to the profiles of employees. To cover all of these online platforms means having a variety of headshots featuring consistency in style and branding. Get your online presence up-to-date with a modern set of images that work together as a unit.
Headshots are Great for Printed Media
With complete control over your final digital image, you can extend the value of this investment into printed media such as flyers, business cards, and any other printed media.
A photo is a business portrait. They can also be used to add variety to the collection of profile pictures on your personal social media accounts.
Headshots Make You More Relatable to Potential Clients
When you display a professional business photo, potential clients are more likely to agree to a meeting if they can get an idea of who they may be dealing with. Your photo should give people an idea of your personality. A bright image featuring a smile portrays friendliness and approachability. A serious look with some shadows suggests determination.
Maintain Trust, Consistency, and Relevance
When was the last time you had a corporate headshot? If it’s been more than a few years, or if you have a completely new hairstyle, It may be time to update your headshots and profile image now! A headshot is for your clients. It’s about someone they can relate to when they meet you.
Personalize Your Company with Team Headshots
If you are in charge of a large business you’ll be aware of the recent trend to personalize companies. Team headshots of employees help to humanize the business. These images reinforce the idea of the company’s commitment to its staff and they link the nature of the business back to the people who are providing the service.
Tell Your Company’s Story with Professional Headshots
Collective photos of the staff tell the story of your company.
If the brand of your business highlights diversity create photos of your staff that will illustrate this. Or if your business wants to emphasize its relevance to youth, then the photographs can convey that impression at a glance. The same thing applies if you are reaching out to seniors.
When photographing you or your team, keep in mind that while a series of headshots establishes the nature of the people who run the company, it also conveys the type of market you are after.
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