What is personal branding?
Your business is nothing without you. You are your brand.
Personal branding is how you establish an image or impression about yourself or your organization. You want to create a brand that gives the potential client some idea of what it will be like have dealings with you. Your brand evolves over time and needs to be constantly kept up to date.
How can photography help with personal branding?
It is important to have photos that show off your unique style and personality.
Remember we shop with our eyes. First impressions are very important. We attract a lot of business by just who we are as people.
Personal brand photography is the art of using high-quality images to tell the story of your brand and to establish an online presence. Are we serious or easy going? Are we hard working and conscientious? Will we look after our clients?
How can photography help build your online presence?
Today almost every business has a website. The website is there to tell potential customers the business you are in and the service you provide. This is important. However using photos to market and advertise your brand positions you as an expert in your field and gives your clients and a more authentic brand experience. Regardless of whether you’re a small business owner, a speaker, an entertainer, a service provider or a coach if you deal with people in your work than who you are is important. Telling people who you are is often the best way to attract new clients. Beautiful, professional photography can really take your branding to the next level.
What is a personal branding photo session?
A personal branding photo session differs from a typical headshot/portrait session in several ways. A headshot will show what you look like but not who you are. Headshots are often incorporated into personal branding sessions, but it doesn’t stop there. A personal branding photo session shows what you look like, but we also tell the story of what you do and why you do it. It involves detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless and each session is customized to best reflect the type of business you run and the message you wish to convey about your brand through images.
If you want to make 2019 the year that you take your branding to the next level - reach out to me today!